Client and Partners
NO "Perm Entrepreneurship Development Fund"
What we did
The business mission's goal was to initiate foreign trade deals and promote the goods of Perm Krai entrepreneurs on the Turkish international market.
Objective: hold more than 50 meetings with target buyers.
Number of Russian exporters: 8.
Work stages
Preparatory work
- Sourcing a venue for the event — the Crowne Plaza Harbiye in Istanbul.
- Introductory interviews with all exporters to clearly understand their business specifics, target audience, selection criteria, and search for relevant buyers.
- Analysis of company activities and preparation of a brief on the main requirements/barriers of the foreign market for each exporter's products.
- Translation of companies' presentation materials into Turkish.
- Preparing the business mission's business program with the participation of the Russian Trade Representation in the Republic of Turkey.
- Holding an online conference with a Turkish business consultant on Russian exporters entering the Turkish market (barriers, business pitfalls in Turkey, buyer mentality, competitors).
Sourcing buyers, arranging meetings
- Building out the database of potential buyer partners.
- Compiling and agreeing longlists for each company.
- Scheduling and confirming meetings between buyers and exporters.
- Resolving any other business program matters.
Support before and during the business mission
- Designing and producing souvenir items with the logos of the business mission's participating companies.
- Providing transport support for participants throughout the business mission.
- An orientation talk on the national customs and traditions of the Republic of Turkey.
- Providing interpreters.
- Greeting and registering event guests, and formally introducing both sides.
- Post-meeting surveys.
Results
A total of 55 meetings were held.
Overall satisfaction with service quality was 5/5 (based on a survey of participants).
Two companies signed a letter of intent with Turkish partners during the business mission.