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Organizing B2B Meetings for the Moscow Export Center at GITEX Africa 2024

B2B Meeting Organization

Client and Partners

ANO "MEC" (Moscow Export Center)

Sector

IT

What we did

GITEX Africa 2024 became a key entry point to the African market for 23 Moscow exporting companies. The IMGR team provided full-scope participation support, including organizing individual B2B meetings with potential African partners, professional interpretation support at every stage of the negotiations, presentations of technology solutions tailored to local audience needs, and continuous support from experienced coordinators throughout the event.

This approach made it possible not just to showcase Russian developments, but to build a solid foundation for entering new, fast-growing markets on the African continent.

Results

  • 23 exporters
  • more than 330 meetings