Client and Partners
ANO "MEC", RAFI, Kazakhstan Fashion Week
Sector
Fashion
What we did
As part of a business mission timed to Kazakhstan Fashion Week, 15 Russian companies presented their collections in a specially organized showroom. The project became a vivid showcase of the export potential of Moscow's fashion industry and drew strong interest from the professional community.
The showroom attracted buyers, stylists, retail chain representatives, and other key players in the fashion market. Guests at the event also included media personalities — Alex Zheng, Liliya Rakh, and Roza Rymbayeva — adding extra buzz to the event.
A special highlight of the program was the participation of two Moscow brands in the official Kazakhstan Fashion Week shows, giving them access to a new audience and recognition within the international fashion community.
The showroom attracted buyers, stylists, retail chain representatives, and other key players in the fashion market. Guests at the event also included media personalities — Alex Zheng, Liliya Rakh, and Roza Rymbayeva — adding extra buzz to the event.
A special highlight of the program was the participation of two Moscow brands in the official Kazakhstan Fashion Week shows, giving them access to a new audience and recognition within the international fashion community.
Results
- 15 exporters
- 170+ meetings
- a representative of Kazakhstan Fashion Week in Ust-Kamenogorsk took one company's entire collection for their own showroom and show
