FGBU "Agroexport", Strategy Partners consulting company
What we did
Sourcing experts in Indian retail and HoReCa with relevant experience to conduct interviews on key product categories. Surveying Indian consumers at retail points of sale in India's largest cities (including Delhi, Mumbai, Bangalore). Analysis of information gathered through interviews and surveys.
Results
The research included 11 interviews with the largest retail chains and distributors in India's HoReCa sector. Interviewees included representatives of the Food Importers Association of India, the Indian Chamber of International Business, as well as companies such as Reliance Retail, SPAR, Star Bazaar, Big Bazaar, More Retail, Flipkart, Unilever, Milkbasket, and others. An offline survey of Indian consumers was conducted across 8 promising product categories, gathering more than 4,000 questionnaires. Based on the interviews and surveys, key trends in the Indian food market, consumer preferences, and the main criteria for choosing food products were identified. The results were presented as a research report and presentation slides.