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Holding B2B Meetings at the Food Expo Qazaqstan Exhibition

B2B Meeting Organization

Client and Partners

Moscow Export Center

What we did

Organizing and holding MatchMaking business meetings for Moscow exporting companies at the "Food Expo Qazaqstan 2021" exhibition
Objective: hold more than 320 meetings with target buyers.
Number of Russian exporters: 15.

Work stages

Preparatory work

  • Introductory interview with all exporters, introduction to their personal manager.

Sourcing buyers, arranging meetings

  • Building out the database of potential buyer partners.
  • Compiling and agreeing longlists for each company.
  • Scheduling and confirming meetings between buyers and exporters.
  • Regular contact (at least 2-3 times a week) with exporters regarding the meeting schedule and other organizational matters.
  • Resolving any other business program matters.

On-site work

  • Any support in holding meetings.
  • Setting up a negotiation area at the stand.
  • Greeting and registering guests, and formally introducing both sides.
  • Providing interpreters.
  • Organizing group and on-site visits.
  • Organizing the exhibition's opening ceremony.
  • Post-meeting surveys.

Results

The total number of targeted meetings was 330.
The total estimated export potential of the negotiations held was 230,000,000 rubles.
As a result of the business meetings, Moscow entrepreneurs signed 7 export contracts worth $611,712.