During the PR campaign at the World Economic Forum in Davos, our objectives were:
Integrate experts into Russian and international events, in particular providing media support for the company's top executive
Strengthen the company's presence in federal business and IT publications and build an image as an expert in digital technologies — AI, ML, IoT, and others
Expand the pool of loyal media outlets
Integrate ER-Telecom's key messages on various topics and business areas into the current media agenda
Ensure the company's experts' unique knowledge reached various target audiences
Results
An interview with the top executive in the print and online versions of the "Vedomosti" newspaper
Initiated the publication of more than 15 interviews, articles, columns, and success stories in specialized and business media (TIER 1, 2) as part of event support
Interviews for top international media
More than 100 expert comments were published in TIER 1 and TIER 2 media