Client and Partners
ER-Telecom Holding
What we did
Specialization: IT, telecom.
During the PR campaign at the World Economic Forum in Davos, our objectives were:
- Integrate experts into Russian and international events, in particular providing media support for the company's top executive
- Strengthen the company's presence in federal business and IT publications and build an image as an expert in digital technologies — AI, ML, IoT, and others
- Expand the pool of loyal media outlets
- Integrate ER-Telecom's key messages on various topics and business areas into the current media agenda
- Ensure the company's experts' unique knowledge reached various target audiences
Results
- An interview with the top executive in the print and online versions of the "Vedomosti" newspaper
- Initiated the publication of more than 15 interviews, articles, columns, and success stories in specialized and business media (TIER 1, 2) as part of event support
- Interviews for top international media
- More than 100 expert comments were published in TIER 1 and TIER 2 media