Autonomous Non-Profit Organization "Creative Industries Agency", Moscow Department of Entrepreneurship and Innovative Development, Soyuzmultfilm, Russian Animated Film Association
What we did
Festival mission:
Promoting Moscow's bid to host the World Expo 2030
Strengthening the business presence of Moscow's creative sector companies in the Gulf region
Growing export revenue for Moscow producers and tax receipts
Moscow — the leading exporter of Russian animated content
Raising the profile of Moscow animation studios and animation film directors
Attracting a new flow of tourists and families with children from the Middle East and around the world
Strengthening cultural ties between Russia and the Gulf countries
Location and date:
Courtyard of the Alserkal art space, Dubai
December 16-19, 2021
IMGR's Area of Responsibility:
Turnkey event organization, incl. venue rental, catering, and build-out
Developing the festival's creative concept together with contemporary Moscow artist ZAK MINI MONSTER
Developing and assembling the Festival's animation program under the guidance of the Russian Animated Film Association
Invitation campaign for guests and the festival's target audience
Website development and all informational materials about the event
Organizing the entertainment program and children's workshops together with Soyuzmultfilm
Souvenir production services
Media promotion services for the event and work with local influencers
Results
more than 900 offline viewers and workshop participants