Client and Partners
Autonomous Non-Profit Organization "Creative Industries Agency", Moscow Department of Entrepreneurship and Innovative Development, Soyuzmultfilm, Russian Animated Film Association
What we did
Festival mission:
- Promoting Moscow's bid to host the World Expo 2030
- Strengthening the business presence of Moscow's creative sector companies in the Gulf region
- Growing export revenue for Moscow producers and tax receipts
- Moscow — the leading exporter of Russian animated content
- Raising the profile of Moscow animation studios and animation film directors
- Attracting a new flow of tourists and families with children from the Middle East and around the world
- Strengthening cultural ties between Russia and the Gulf countries
Location and date:
Courtyard of the Alserkal art space, Dubai
December 16-19, 2021
IMGR's Area of Responsibility:
- Turnkey event organization, incl. venue rental, catering, and build-out
- Developing the festival's creative concept together with contemporary Moscow artist ZAK MINI MONSTER
- Developing and assembling the Festival's animation program under the guidance of the Russian Animated Film Association
- Invitation campaign for guests and the festival's target audience
- Website development and all informational materials about the event
- Organizing the entertainment program and children's workshops together with Soyuzmultfilm
- Souvenir production services
- Media promotion services for the event and work with local influencers
Results
- more than 900 offline viewers and workshop participants
- more than 20 animated films
- 6 animation companies
- 8 screenings
- 9 workshops
- over 30 million PR campaign reach
Festival website:https://maff.moscow/
Media coverage of the festival:https://www.m24.ru/news/obshchestvo/13122021/196061