Client and Partners
FGBU "Agroexport", "Technologies of Trust" company
What we did
Video interviews were organized with key players in the agricultural market (major distributors, leading retail chains). The study covered 5 countries in the Southeast Asia region (China, Vietnam, Malaysia, Indonesia, Thailand). As part of the research, photo materials were prepared reviewing prices and shelf assortments at landmark retail chains across Southeast Asian countries. To confirm hypotheses, consumer surveys were organized to determine food product preferences. Respondents from various target groups were surveyed (by criteria: age, occupation, income, place of residence).
Results
25 video interviews were conducted with key market players in 5 Southeast Asian countries. Photo materials of retail shelves were prepared for 25 retail chains across Southeast Asian countries. 500 respondents were surveyed in each of the 5 Southeast Asian countries, for a total of 2,500 respondents.