As part of the exhibition, a full package of services was provided to attract potential foreign buyers of Russian products for in-person B2B meetings with Russian exporters. At the preparatory stage of the project, consolidated catalogs were developed for Russian companies to promote their products, foreign partners for meetings were analyzed and selected according to each exporter's individual requirements, and an introductory webinar on the specifics of working with the Kazakhstan market was organized. Directly at the exhibition, pre-arranged in-person B2B meetings were coordinated, with full support for exporters including provision of interpreters, as well as a multilateral meeting.