Holding B2B Meetings at the Gulfood Exhibition

2021-06-01 13:44 B2B Meeting Organization

Client and Partners

Russian Export Center

What we did

Organizing a meeting program for Russian agricultural exporters at the GULFOOD 2021 exhibition.

Objective: hold more than 200 meetings with target buyers.

Number of Russian exporters: 21.

Work stages

Preparatory work

Introductory interview with all exporters, introduction to their personal manager.

Sourcing buyers, arranging meetings

Building out the database of potential buyer partners.
Compiling and agreeing longlists for each company.
Scheduling and confirming meetings between buyers and exporters.
Regular contact (at least 2-3 times a week) with exporters regarding the meeting schedule and other organizational matters.
Resolving any other business program matters.

On-site work

Any support in holding meetings.
Setting up a negotiation area at the stand.
Greeting and registering guests, and formally introducing both sides.
Providing interpreters.
Organizing group and on-site visits.
Organizing the exhibition's opening ceremony.
Post-meeting surveys.

Results

A total of 262 meetings were held over 5 days, with a combined meeting potential approaching $63 million.
During the exhibition, 8 companies agreed to sign cooperation agreements worth a combined $2,000,000.