Client and Partners
Russian Export Center
What we did
Organizing a meeting program for Russian agricultural exporters at the GULFOOD 2021 exhibition.
Objective: hold more than 200 meetings with target buyers.
Number of Russian exporters: 21.
Work stages
Preparatory work
- Introductory interview with all exporters, introduction to their personal manager.
Sourcing buyers, arranging meetings
- Building out the database of potential buyer partners.
- Compiling and agreeing longlists for each company.
- Scheduling and confirming meetings between buyers and exporters.
- Regular contact (at least 2-3 times a week) with exporters regarding the meeting schedule and other organizational matters.
- Resolving any other business program matters.
On-site work
- Any support in holding meetings.
- Setting up a negotiation area at the stand.
- Greeting and registering guests, and formally introducing both sides.
- Providing interpreters.
- Organizing group and on-site visits.
- Organizing the exhibition's opening ceremony.
- Post-meeting surveys.
Results
- A total of 262 meetings were held over 5 days, with a combined meeting potential approaching $63 million.
- During the exhibition, 8 companies agreed to sign cooperation agreements worth a combined $2,000,000.